Emirates

Inspired to see the world

We applied the ‘Fly Better’ brand mind set to the brief. If flying Emirates is the best in the world then retail should reflect that promise. Working in their game changer room in Dubai. Running workshops, ideation sessions, focus groups, north star definition, visitors journey maps, mood boards, store concept sketching and mapping in terms of experience touchpoints. UX and Design porotypes which were tested on proposed hardware solutions.